Industrial hotspot of Europe

Plovdiv is the industrial heart of Bulgaria and one of the fastest growing manufacturing hotspots in Southeast Europe, with over 71 000 people employed in manufacturing, which accounts for almost 35% of the local economy.

In the last few years the local economy has been steadily transforming from a low- and mid-tech profile to a more high-tech one with many new investments in sectors such as electronics, optics and optical equipment, medical equipment, aircraft and other machinery, etc.

Class A investment threshold:

For manufacturing - BGN 10 million;

For high-tech manufacturing – BGN 4 million.

Industry sector data

employed in manufacturing


in the country by number of employees


of the local GDP

acres free land for industrial use

Specialized industrial parks

One of the reasons for Plovdiv’s success in the manufacturing sector is the presence of specialized industrial zones, united under the public-private partnership Trakia Economic Zone (TEZ). TEZ is one of the biggest industry centers in Southeast Europe, where more than 200 local and international companies operate. Since its establishment, more than €3 billion have been invested in TEZ, with more than 40 000 new jobs created.

Thanks to its strategic location and excellent connectivity, the region has aslo established itself as a leading transport and 

logistics center with some of the biggest European logistics companies operating here. The specialized industrial zones around the city are well connected, both with the city itself and with all main transport links in the country.

German giant Kaufland chose Plovdiv for its largest logistics center in Southeast Europe and has invested in expansions numerous times.

Success stories

The well-developed business ecosystem has turned Plovdiv and the region into a natural magnet for companies in the manufacturing sector. In the last few years the City of Plovdiv, Trakia Economic Zone and the wider region have attracted numerous Class A investments worth over €500 000 000, with most of them amounting to over €20-30 million each.

In 2020, BTL Industries became the first Class A investor in the City of Plovdiv, with an investment of €10 million. In 2021 alone, the City of Plovdiv saw a number of high-tech investments, including the joint one of the local bicycle manufacturer MaxCom and the European giant Pierer Group, which will bring Plovdiv to the leading position in the production of e-bikes in Europe.

In the same year the City of Plovdiv became an innovation booster with local start-ups Cupffee, producer of biodegradable cups, increasing the capacity of its factory, and PPS Manufacturing becoming the first producer of nitrile gloves in all of EU.

learn more about our
investment incentives.